Amanda Ameer blogs on arts marketing and publicity

New blog alert!

Life's a Pitch
For immediate release: the arts are marketable
by Amanda Ameer, Life's a Pitch, ArtJournal.com

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and audience development? Boring artists? Greedy managers? Overstretched marketing departments? We're beyond debating who owns the problem. Let's fix this thing.